Melbourne: QV Melbourne Lunar New Year Celebrations


Photo courtesy of Image Play


QV is home to 120 retail stores including premium fashion, beauty, and lifestyle brands, as well as major retailers such as Big W, Woolworths, Officeworks, Harvey Norman and Dan Murphy’s. The popular retail precinct is hosting a Lunar New Year celebration to welcome The Year of the Ox as the first new moon in the lunar calendar emerges on 12 February 2021. Highlights include:


1) 50m2 interactive mural from Melbourne-born Chinese-Australian artist Mark Chu, who has exhibited everywhere from Shanghai to Amsterdam to New York City. The mural will tower over passers-by in Jane Bell Lane, just off Russell Street. It features an Ox leaping up in a moment of blissful joy, signifying the massive strength the zodiac year is known for. It is also interactive, with an AR animation bringing the mural to life with a burst of generosity, symbols and Lunar New Year celebrations. You can also find your personalised 2021 Chinese Zodiac predictions linked to a QR Code.


2) QV's resident gallery No Vacancy will exhibit 50 paintings from Mark Chufrom 25 to 28 February only. This major new show entitled, "The Ecstasy of People Watching", asks how do we gaze differently in this paradoxical time of social distancing and hyper-interconnectivity. A highlight is Mark's first sculptural work, a bronze cast of an ox tail coated in 24-carat gold, called a Giving Charm.

3) Spin/Win campaign will run from 12 to 26 February. Simply spend $20 or more at participating stores to receive a game card for the chance to win a share in over $10,000 in prizes. Terms and conditions apply. Visit qv.com.au for all the details.

4) Snap to Win will run from 12 February to 5 March 2021. Snap a photo of the Lunar New Year mural and tag @QVMelbourne #QVLunarNewYear on Instagram for your chance to win a $250 QV shopping spree. Terms and conditions apply. Visit qv.com.au for all the details.

Address: QV Melbourne, corner Swanston and Lonsdale Streets, Melbourne

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